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PATENTED WAX FREE

SEMI-PERMANENT ® COSMETICS

"It's about time!"

That was the global reaction to the launch of LIP-INK ® INTERNATIONAL by Rose Nichols . Ten years ago, inventor and mother Rose Nichols created the world's original waxless, waterproof, smearproof, and ultra-durable, natural liquid lip color™. This unique product keeps the color where it belongs-on your lips.

Backed by multiple patents and industry awards, LIP-INK ® 's liquid lip color™ is today the superior leader in lip color. Currently available at hundreds of spas, salons, doctors' offices and retail locations worldwide...

"It's new technology for Cosmetics. Other products claim they are smearless, long lasting and liquid. However, ours is the only original, patented real liquid lip Colour™. We do not even refer to our product as "lipstick" because it is not lipstick; it is the first lip color of its kind and proves what we claim."

-Rose Nichols, Lip Diva, Inventor and CEO of LIP-INK ® INTERNATIONAL.

Blog: http://www.myspace.com/lipdiva

Ten years on, Rose Nichols continues to handcraft an extraordinary lip color that, unlike lipstick, offers a time-saving, confidence-building solution for active women. Not only is this a product that, when applied, feels remarkably like bare skin, it is also beneficial to the lips. The revolutionary lip color™ speeds up natural lip exfoliation of dead skin cells - revealing softer, smoother, younger-looking lips in their natural state.

All of our products are made with no added preservatives, using pigments, 40 natural herbs and botanicals including goldenseal, chamomile, rosemary extract, seaweed, calendula extract, beta carotene, Vitamins E, C, B-5 (panthenol), 13 trace minerals, UVA and UVB protection and natural humectants. All ingredients meet U.S. FDA and CTFA cosmetic standards and guidelines. All our products are made in the U.S.A.

LIP-INK ® INTERNATIONAL by Rose Nichols . Time to look and feel your very best.

Read Rose Nichols Blog on Myspace: http://www.myspace.com/lipdiva

The LIP-INK® PATENTED WAX FREE™ SEMI-PERMANENT® COSMETICS PRODUCT LINE was founded in January 1995 by Inventor, Mother, CEO and Lip Diva™, Rose Nichols. Based in El Segundo, CA, LIP-INK® INTERNATIONAL's revolutionary concept began as Rose's senior thesis project in Merchandise Marketing at FIDM-LA, and has since grown into a multi-million dollar international enterprise.

Tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food, Rose knew there had to be a more elegant and natural solution to women's lip color – one that empowered women. In 1991, Rose began exploring the chemistry of the herbs and botanicals in cosmetics, and the mechanics of magic markers in art. She brought the two worlds together – creating the first batch of LIP-INK® LIP COLOR™ in her own kitchen.

Her goal was to invent an extraordinary lip color, unlike lipstick, that offered a time-saving, confidence-building solution for active women. Finally, in 1995, Rose unveiled her revolutionary product line – LIP-INK® Wax Free™ Semi-Permanent® Cosmetics - a paradigm shift in lip, brow, eye and face color cosmetics. Backed by multiple patents and industry awards, LIP-INK® Wax Free™ Semi-Permanent® Cosmetics are currently available in spas, salons, doctor's offices and retail locations world wide.

Rose continues to handcraft each LIP-INK® LIP COLOR™ with the utmost of care. She is an active member of the ICMAD, and the Society of Cosmetic Chemists.

Rose personally strives to satisfy the cosmetic needs of active women around the world. She hopes her success will inspire women around the world to live out their dreams. Her advice:

" Step forward, trust yourself and tune into the genius within you. Then back it up with hard work - and keep fighting for what you believe in!"

Lip-Ink Timetable

1993

Rose Nichols graduates from the Fashion Institute of Los Angeles with a degree in Merchandise Marketing and Product Development

1994/95

Opening of the worlds first selling e commerce Semipermanent color Cosmetic web site www.lipink.com selling hand crafted, made in the USA natural patented color cosmetics around the world

Rose Nichols joins the Society of Cosmetic Chemists and CTFA gaining much recondition in the cosmetics industry for color cosmetic knowledge

Rose Nichols founds Lip-Ink International a California based Corporation that self manufactures patented decorative color cosmetics that are guaranteed smearproof.

1996

Rose Nichols focuses on consumer awareness, setting up trade shows around the world to introduce her product line through demonstration and to share

Her mission statement. Lip-Ink will touch, empower, and make a difference in over one billion women’s lives around the world and will eventually replace lipstick. Rose Nichols builds her factory, including IT department server room and color cosmetic lab. Rose writes her first recipe book on color combinations creating over a quarter of a million colors through the layering process she developed.

1997

Rose Nichols is granted her first US patent for a smearproof cosmetic- First making rounds in visiting the US patent office in Washing DC to prove her Invention to the US patent officer. Rose Nichols receives her first award at the International Invention Convention for the best cosmetic invention. Featured on over 12 major network news and TV stations, around the USA. Glamour Magazine picks up the buzz and calls Lip-Ink immovable as Hollywood movie stars are first introduced to the product line. Lip-Ink international shoots three segments for TV, Training and the general public on the product line.

1998

Rose Nichols officially has her first patent published, her products are featured on the Christine Ferrari show with Andrew Wild, and many news articles congratulated her for her patented lip color. Rose Nichols wins one more award at the 1998 international invention convention for the best beauty and fashion product invented that year, she also was the guest speaker for the international invention convention, raising awareness for women and their empowerment. This event was picked up by 6 major news stations through the USA.

1999

Rose Nichols receives three more patents for her amazing inventions of smearproof color cosmetic products. Rose is honored by the Fashion Institute and invited to speak before the student body and counselors as they build their cosmetic programs and grow the cosmetic student body of the Fashion Institute. Rose Nichols gobbles up over 2000 domain names directly related to her cosmetic line, to get a better grasp of the internet traffic, soon to arrive.

2000

Rose Nichols receives two more patents for her smearproof cosmetics Lip-Ink International appears in Soaps magazine, Make up artist Magazine and Estylo magazine as the editors choice product. Rose Nichols builds her second manufacturing plant including IT server room and color cosmetic lab.

2001

Rose Nichols is paid a visit by the president of Federal Express David Bronczek, as he tours the lip-Ink manufacturing facility and because of our extensive use of Fed Ex shipping as we send internet company www.lipink.com website packages around the world. Rose Nichols receives another smearproof cosmetic patent. Playboy movies behold the magic of our product line. Rose now has over 2000 locations both in the professional spa market and the plastic surgeon market, that sell her product line to the public.

2002

Rose Nichols stars in a documentary about her mission statement, featuring her factory and showing her process of her smearproof color cosmetic invention. Aired more than 300 times on the style network. Rose starts painting with Lip-Ink Color building a museum on the www.lipink.com web site . She recycles all the color product return to painters that can use a new paint medium. All artists are welcome to the returns, she only asks that she can post their paintings on the museum.

2003

Rose Nichols stars in her first TV commercial and shares her mission with the world. Rose Nichols invents 150 new products this year – with the introduction of natural flavors and color.

2004

Rose Nichols is known for her life long inventive and intuitive skills and a masterful beauty insider, along with her internet company trooper skills to take her cosmetic company 85% direct to consumer through the internet. Rose Nichols starts a new save the environment refill program- Ecology minded- She allows her consumers to send back their used color vials for refill.

2005

Rose Nichols joins the team of Pepperdine University MBA business graduates to get a new “ live” spin on the business of lifestyle changing products as a beauty insider.. Rose also joins PETA and the Safe cosmetics campaign with the only wax free smearproof cosmetics in the world with a product line containing over 550 natural, personally hand crafted products, all made in the USA under the strict guidelines of CTFA, and FDA.

October 2005

Rose Nichols along with Lip-Ink International is accepted by “Women’s business enterprise” WBE a national council dedicated to women business owners and the support of women in business.

November 2005

Women’s Wear Daily introduces our newest line of cosmetics www.girlmakeup.com sold exclusively on the internet.

December 2005

Rose Nichols and the team of Lip Ink International in November, joint venture with Pepperjam, an internationally recognized affiliate company, in order to maximize both brand awareness and internet exposure.

2006

March 2006

Rose Nichols appears in the March issue of Beauty Launch Pad – Roses mission is conveyed in "Whats My Line" Celebrating the Entreprenurial Spirit.

April 2006

Rose Nichols along with the team of Lip Ink International join the same PR firm used by “NBC, Microsoft, Paramount Studios, Discovery Channel, and the Travel Channel “ NPPR They are highly specialized veterans in lifestyle branding and only accept a few prestigious companies at a time - We just became one of them- We consider them the best PR decision in the business.